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Hello, I'm Gen.
Profile
I harness the power of my twice-daily Kopi C to create compelling narratives that inspire people to take action. I often tap into my background in the liberal arts to produce cultural-driven insights that guide my content and creative concepts.
On the weekends, you can find me at Jalan Kukoh, where I'm a volunteer tutor and core team member at ReadAble, a non-profit literacy programme that supports children from low-income households.
Experience
Publicis Singapore / Copywriter
Sept 2023 - Present
Accounts: Health Promotion Board, Singapore Tourism Board
Pitches: Health Promotion Board, L’Oreal Garnier Regional (Campaign), Singapore Sports Hub, Samsung (Campaign), McDonald's, Korean Air,
Havas Singapore / Copywriter
Jan 2020 - Sept 2023
Accounts: TD Ameritrade, Cycle & Carriage, Visa, Changi Airport Group, Ministry of Manpower, Kinder APAC, Domino’s, Far East Hospitality, Visa, FairPrice, SingPost, KFC, Community Chest
Pitches: KFC, Tiger Balm, Martell, SingPost, FWD Insurance, Livspace
FALCON Agency / Content Specialist
Jul 2018 - Dec 2019
Accounts: Pizza Hut, Standard Chartered Bank, PaperOne, Sén Natural
Pitches: Pizza Hut, PaperOne, BreadTalk Group
FightGeek / Freelance Copywriter
Jun 2017 - Jul 2017
Ad-hoc copywriting for their social media, with content focused on their partner, ONE Championship
Contact
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