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Hello,
I'm Gen.

Profile

I'm a creative copywriter currently based in Singapore. My background is in social sciences and liberal arts, which means I was given permission to be curious about everything and turn anything into a hypothesis worth testing. I obviously took that very seriously, which is why I'm here today. My experience spans food, finance, FMCG, tourism, and government agencies across Singapore and Southeast Asia. 

On the weekends, you can find me at Jalan Kukoh, where I'm running classes with a stellar group of volunteers for 8 - 12 year olds at ReadAble, a non-profit literacy programme for children from low-income families. I manage volunteers, build extra curriculum, keep families in the loop, and do whatever it takes to make reading feel like play rather than work. 

The rest of my time is split between birdwatching, tinkering with musical instruments (will she be able to master the double pedals on drums? stay tuned), playing Magic The Gathering (#WilheltTheRotcleaver), and being completely at the mercy of my 13 year old Corgi. 

Experience

WPP@Unilever / Senior Copywriter 
April 2026 - Present  

Accounts: Vaseline, Dove, Lux 


Publicis Singapore / Copywriter 
Sept 2023 - Apr 2026
 
Accounts: Health Promotion Board, Singapore Tourism Board, Subway (SG, PH, TW), Samsung 

Pitches: Health Promotion Board, L’Oreal Garnier Regional (Campaign), Singapore Sports Hub, Samsung (Campaign), McDonald's, Korean Air
 

Havas Singapore / Copywriter 

Jan 2020 - Sept 2023 
 
Accounts: TD Ameritrade, Cycle & Carriage, Visa, Changi Airport Group, Ministry of Manpower, Kinder APAC, Domino’s, Far East Hospitality, Visa, FairPrice, SingPost, KFC, Community Chest
 
Pitches: KFC, Tiger Balm, Martell, SingPost, FWD Insurance, Livspace
 

FALCON Agency / Content Specialist
Jul 2018 - Dec 2019
 
Accounts: Pizza Hut, Standard Chartered Bank, PaperOne, Sén Natural

Pitches: Pizza Hut, PaperOne, BreadTalk Group 
 

FightGeek / Freelance Copywriter
Jun 2017 - Jul 2017
Ad-hoc copywriting for their social media, with content focused on their partner, ONE Championship

Contact

ggenevievet@gmail.com
linkedin.com/genvtan

There is no end — only redirection. If you're curious to find out more, drop me a line and let's continue chatting! 

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